Advertising

03 Sep: You are being watched by advertisers

Editor’s Blog: Produced in collaboration with the EU Buzz team 

As we move to a world of individualisation many companies and organisations have successfully managed to watch our movements, analyse them and then target us with direct messaging and advertising. It is a multibillion euro industry and a key driver for the digital economy. The advertising and data collection/tracking companies operate within the online ecosystem in which we are all now obliged to enter. They thrive from being innovative and having the foresight to know what we want before we know ourselves! Privacy rules and legislation appear to be taking …